We campaigned for the Government to set up a savings scheme for children in care, so they can save and plan for a brighter future. And in 2011, the Government announced that it would set up a new system to open Junior ISAs for children in care.

A new savings scheme

The system:

  • will open a Junior ISA for every child who has been in care for a year or more;
  • has £16.7m investment up to 2015;
  • is for young people across the UK;
  • puts £200 into every account opened;
  • will be run by a third party who will also fundraise for additional tops-ups.

We managed to get more than twice the investment that was originally agreed, and over 55,000 children and young people across the UK benefited from it in the first year, increasing every year after that.

Award-winning campaign

We're very proud that On Our Own Two Feet won the John Antcliffe award for best public affairs campaign.

"This was an incredibly creative campaign," said the judges. "It took advantage of every platform possible, and proved successful."

Read all about it on the CorpComms magazine website.

"When I left care it was a really daunting time – I was suddenly on my own and needed to work out how to live independently as an adult. I had to grow up fast. I was also really aware that I didn’t have any savings, and that limited the plans I could make. Just having a bit of financial support would have made a real difference. It would have helped me to stand on my own two feet, made me feel safer and less stressed, and I’m sure the new savings account will do just that for young people leaving care."

Lee, care leaver

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