Our partnership with Royal Mail began in June 2017 and aims to raise £2 million for the Blues Programme. Blues is a preventative mental health programme. It provides early intervention support for young people aged 13-19 years-old who are suffering from, or who are at risk of developing, a mental health condition. Through the continued fundraising efforts of Royal Mail’s staff, we have already reached thousands of young people.

Carol Iddon, Deputy CEO of Action for Children, said:

“1 in 8 young people suffer from a diagnosable mental health disorder. If we act early, we can prevent these disorders from having a devastating impact on young people for the rest of their lives.  The Blues Programme encourages open conversations and early intervention support to give children the best chance at a bright future.

Just like our physical health, our emotional wellbeing needs care and attention. The Blues Programme equips young people with the tools they need to cope with difficult situations such as concerns about their futures, and the pressures of school and home life.

A heartfelt thank you to Royal Mail staff who, through their fundraising efforts, have made this vital programme possible. Royal Mail’s support has already made a positive impact to thousands of young people across the UK.”


We know that 75% of adults with lifelong mental health issues first experience symptoms by 18. Despite this, public spending focuses on dealing with crisis rather than early intervention. Tackling mental health issues in young people is a major need across the UK.

The six-week course involves weekly one-hour group sessions at school with home practice assignments. Weekly activity sessions build group rapport, cognitive restructuring techniques, followed by a range of coping strategies. Home practice assignments apply the skills learnt to daily life. It’s simple and it works.

Lily Heinemann, Head of CR & Community Investment, Royal Mail Group said:

"Mental ill-health is one of the most serious and challenging health issues facing us today. Around three young people in every classroom suffer from a diagnosable mental health problem and admissions of young people to hospital due to self-harm have increased by around 70 per cent in the last 10 years. I am proud that Royal Mail are partnering with Action for Children, working together to help prevent young people from developing depression and other mental health problems."


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