Action for Children is working with FirstGroup to support young people on their journey to better mental health.

Our three-year partnership has already been valued at £1.9million in employee fundraising, corporate donations and the commercial value of gifts in kind. Action for Children is benefitting from advertising space across FirstGroup’s UK transport network and funding for mental health projects, enabling the delivery of essential specialist support to young people who desperately need help.

FirstGroup funds an Action for Children mental health practitioner who provides direct support to children and families. FirstGroup also supports FRIENDS, an early intervention and prevention programme that builds mental health resilience in children aged 4 to 11. 

FirstGroup-funded mental health practitioner: “The families we support have often experienced numerous traumas in their lives and have previously struggled to engage with professionals or access specialist services. It is essential to teach young people practical tools and coping strategies to manage their own mental health. To maximise our impact, existing Action for Children staff have also been upskilled in working with young people with mental health issues to enable them to provide support that is vital now more than ever.” 

Matthew Gregory, Chief Executive, FirstGroup:

“FirstGroup is incredibly pleased to support Action for Children in helping young people on their journey to better mental health. We are really proud that thanks to the efforts of FirstGroup employees and the impact of the gifts in kind we have donated, we have already reached a partnership value in excess of £1.9m and we look forward to supporting Action for Children until March 2021.”


Find out more about the impact of FirstGroup’s support for Action for Children here.


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